Are You Looking to Better Stragetise Your City Branding?
Background
We are excited to announce the launch of an upcoming webinar series dedicated to the art and science of city branding. In response to increasing demand from its member cities, the CityNet Secretariat has partnered with Iloilo City to explore the dynamic role of branding in global competitiveness.
City branding has evolved beyond the conventional scope of tourism. It now plays a pivotal role in shaping the perception of cities, influencing long-term residency, attracting investments, and enhancing local economies. Beyond boosting a city’s profile, effective branding can uplift the quality of life for its residents and strengthen local pride.
Webinar Information
The webinar series, which kicks off on April 30, 2025, from 4:00 PM to 6:00 PM* Korea Standard Time (3:00 PM – 5:00 PM Manila/Iloilo Standard Time), will delve into the fundamental principles and best practices of city branding. *Tentative time
The first webinar of the series will highlight the success of Iloilo City, which was recently recognised as a UNESCO City of Gastronomy.
Register Ahead!!
Key Themes and Objectives
The program will cover a variety of key themes, including the latest trends in city branding, innovative uses of digital technology and artificial intelligence, and the role of creative industries such as gastronomy, design, and heritage in shaping city identities. The series will also offer participants the chance to engage with city experts and stakeholders, fostering cross-city collaboration and knowledge sharing.
Programme Highlights:
- Lecture 1: Fundamentals and Trends in City Branding
- Lecture 2: Creative Cities Branding
- Lecture 3: City Branding through Technology and AI
- Panel Discussion: Best Practices in City Branding
- Mini Workshop: Interactive City Branding Session
Erin Um is a Programme Officer at CityNet, where she manages external partners and related projects, publications, and communications. She is interested in working with city and corporate partners for collaborative opportunities. Prior to working at CityNet, she worked at a humanitarian non-profit organization. She obtained a BA with double major in Economics and International Relations. She can be reached at programs1@citynet-ap.org.
